Going 4 Cuzco

Going 4 Cuzco
✉️ info@going4cuzco.com
Social Responsibility – Going 4 Cuzco

SOCIAL RESPONSIBILITY – GOING 4 CUZCO

At Going 4 Cuzco, we embrace social responsibility as a cornerstone of our tourism management. Tourism should be a tool for sustainable development, social inclusion, and cultural preservation. We act with ethics, respect for diversity, and a commitment to the well-being of local communities and the natural environment.

1. COMMUNITY SUPPORT
  • We prioritize hiring local guides, drivers, and suppliers, strengthening the economy of Cusco and its region.
  • We promote fair trade and support local artisans, integrating their products and knowledge into our experiences.
  • We collaborate with social projects and NGOs in education, health, and cultural preservation.
  • We encourage community participation in tourism decisions, respecting rights and promoting equity.
2. GENDER AND CHILDHOOD FOCUS

We promote equal opportunities and comprehensive protection for young women and girls in Andean communities. This approach recognizes historical gaps in access to education, employment, and participation, and prioritizes their safety, economic autonomy, and leadership.

Project 2.1: Andean Youth Leadership

  • Objective: To strengthen the leadership and participation of adolescents and young people (14–24) in community and tourism bodies.
  • Activities: Monthly leadership clubs, mentorships with female guides, town hall simulations, visits to local businesses.
  • Indicators: 120 beneficiaries/year; 60% with roles in local committees; 80% complete a life plan.
  • Partnerships: Municipalities, educational centers, women's organizations.

Project 2.2: Seeds of Entrepreneurship

  • Objective: To boost economic autonomy through tourism micro-enterprises (textiles, agriculture, gastronomy, experiences).
  • Activities: Financial literacy, business plans, solidarity micro-credits, preferential purchasing, fairs with fair trade certification.
  • Indicators: 40 active enterprises; 25% increase in average income; 70% formalize their tax registration (RUC).
  • Partnerships: Cooperatives, SME programs, universities.

Project 2.3: Digital and STEM Education

  • Objective: To reduce the digital divide and open opportunities in technology and tourism.
  • Activities: Workshops on office software, digital marketing, basic programming, digital security, and responsible use of social media.
  • Indicators: 200 certifications; 30 paid digital internships; 50 local businesses with an online presence.
  • Partnerships: Innovation centers, tech volunteers, ICT companies.

Project 2.4: Safe Routes and Protective Spaces

  • Objective: To guarantee safe and violence-free environments for girls and women involved in tourism.
  • Activities: Protocols against violence and harassment, safe points on routes, transport with a panic button, training for staff and partners.
  • Indicators: 100% of staff trained; 0 serious incidents; response time < 15 min.
  • Partnerships: DEMUNA (Child and Adolescent Protection Office), Line 100, police stations, local networks.

Project 2.5: Scholarships and Internships in Responsible Tourism

  • Objective: To increase the participation of women in formal and better-paid tourism occupations.
  • Activities: Scholarships in guiding, languages, and first aid; paid internships; career mentoring; reconciliation with childcare.
  • Indicators: 50 scholars/year; 70% job placement in 6–9 months; 30% promoted within 12 months.
  • Partnerships: Technical institutes, guide schools, hotels, and agencies.

Project 2.6: Menstrual Health and Well-being

  • Objective: To improve the health and school/work attendance of adolescents and young women.
  • Activities: Reusable menstrual kits, talks on sexual and reproductive health with an intercultural approach, improvement of restrooms at stops.
  • Indicators: 300 kits/year; 20 schools with adequate restrooms; 30% reduction in absenteeism.
  • Partnerships: Health facilities, NGOs, B corporations.
Rationale: The gender and childhood focus reduces structural gaps and multiplies the impact of responsible tourism. Empowering young women increases family income, improves health and education indicators, and strengthens the social fabric. Safety and technical training enhance the quality of tourism services and the destination's reputation, creating virtuous cycles of local development.
3. ENVIRONMENTAL PROTECTION
  • We design low-impact tours, respecting protected areas, ecosystems, and wildlife.
  • We reduce waste through recycling, clean points, and reusable bottles.
  • We educate tourists about conservation and local biodiversity.
  • We support reforestation and cleaning of natural spaces.
4. CULTURAL RESPECT
  • Authentic experiences that value local traditions, customs, and beliefs.
  • Prior information on cultural norms and respectful interaction with communities.
  • Avoid practices that affect heritage and identity; prioritize preservation and mutual learning.
  • Promotion and revitalization of traditional festivities, gastronomy, and arts.
5. ETHICAL CONDUCT
  • Transparency about the origin of services and products included in packages.
  • Zero tolerance for discrimination, exploitation, or abuse in operations and the supply chain.
  • Compliance with Peruvian legislation and responsible tourism standards.
  • Professional ethics and individual responsibility throughout the team.
6. CONTINUOUS IMPROVEMENT
  • Periodic reviews and feedback from users and partners to improve impact.
  • Constant training in sustainability, ethics, and community engagement.
  • Measurable goals to increase positive impact and reduce environmental and social footprint.
  • Participation in responsible tourism networks and forums.

Planning, Monitoring, and Indicators

  • Social KPIs: No. of beneficiaries, job placement rate, youth leadership, security incidents, community satisfaction.
  • Economic KPIs: Local purchases, active enterprises, income increase, formalization.
  • Environmental KPIs: Waste avoided, trees planted, operational clean points, route compliance.
  • Transparency: Publication of an annual report, public KPI dashboard, and participatory social audits.
Legal and Ethical Framework (Peru and International): General Tourism Law (Law No. 29408), Consumer Protection and Defense Code (Law No. 29571), Law on Equal Opportunities for Women and Men (Law No. 28983), Law to prevent, punish, and eradicate violence against women and family members (Law No. 30364), Code of Children and Adolescents (Law No. 27337), Personal Data Protection Law (Law No. 29733), ILO Convention 169 on Indigenous and Tribal Peoples, and Sustainable Development Goals (SDGs 5, 8, 10, 12, 13). These frameworks guide equality, comprehensive protection, due diligence, and sustainability in our operations.

Rationale: Integrating a gender focus, child protection, and environmental sustainability strengthens human rights, improves destination quality, and creates shared value. Investing in local capacities and security increases community resilience, professionalizes tourism services, and builds loyalty among conscious travelers. Regulatory compliance reduces risks and ensures operational continuity.

Protection, Complaints, and Privacy

  • Channels: Emergency line and confidential reporting channel with a response time of < 24 hours.
  • Protocols: Response to gender-based violence, referral to public services, and psychosocial support.
  • Privacy: Data processing in accordance with Law No. 29733; informed consent, minimization, and security.